Susanne Kaufmann Celebrates PETA’s Beauty Without Bunnies Certification
We are delighted to announce that Susanne Kaufmann has officially received PETA's prestigious global Beauty Without Bunnies certification, marking an exciting milestone in our commitment to cruelty-free beauty and compassionate business practices.
Since 1987, PETA has recognised companies that refuse to conduct, commission, or pay for animal testing anywhere in the world. Now, Susanne Kaufmann proudly joins thousands of brands that uphold these values.
What are PETA certifications?
PETA, People for the Ethical Treatment of Animals, is one of the largest and most respected animal rights organisations in the world and has been working to end animal testing for decades. Their certifications are a set of programs offered to various industries, including beauty, fashion and food, that promote ethical and cruelty-free products and services. The aim of these accreditations is to help consumers identify companies that do not engage in animal testing or any other forms of animal exploitation, enabling them to make informed choices on their purchases.
What is Beauty Without Bunnies?
One of the most popular PETA certifications is the global Beauty Without Bunnies program. Renowned for its rigorous high standards, this accreditation identifies companies that do not test their products or ingredients on animals, serving as the gold standard for consumers who want to shop with compassion. In order to receive PETA’s animal test-free certification, companies must provide legally binding detailed documentation of their product testing methods and ingredient sources.
Our Promise to You
Our commitment to being a naturally effective beauty brand goes much further than just the ingredients we use. As champions of cruelty-free skincare from day one, this accreditation affirms our dedication to offering efficacious and ethical products that have never and will never be tested on animals.
